marketing
Chatbots configured with strategies increase conversions by 77%
Mariangeles Leiva LuqueJuly 28, 2025 | 8 min
More and more businesses are incorporating chatbots into their digital strategy. But do you really need one in your ecommerce? In this article, we analyze what a chatbot is, what it is for, and when it makes sense to implement one.
What is a chatbot?
A chatbot is a program that simulates human conversations to answer questions, provide information, or guide the user. They can be integrated into websites, WhatsApp, Instagram, or Facebook Messenger, and operate 24 hours a day, 7 days a week.
Types of chatbots
There are different types of chatbots depending on their complexity and purpose:
- Rule-based chatbots: They follow a predetermined flow of questions and answers. They are ideal for answering frequently asked questions.
- Artificial intelligence chatbots: They learn from each interaction and can understand complex or off-script questions. They are ideal for stores with a high volume of inquiries.
- Hybrid chatbots: They combine automatic responses with human intervention when necessary.
- Measuring customer satisfaction They allow you to collect feedback and measure customer satisfaction after each interaction.
- Sending quick and automatic responses They instantly respond to the most frequent inquiries, improving the user experience.
- Reducing customer response time They automate support and reduce the time customers wait for a response.
- Providing customer service 24 hours a day, 7 days a week They offer continuous support regardless of the time, increasing your business's availability.
- Routing incoming chats to the right team They identify the reason for the inquiry and refer it to the appropriate area or person for more efficient service.
- Chatbot for marketing They can start conversations with keyword triggers, respond to comments on social media, automate email campaigns, allow customers to opt out of messages, send event reminders, and automate follow-ups.
Benefits of having a chatbot in your ecommerce
Implementing a chatbot in your online store can make a difference:
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I want a chatbot in my business
If your store receives many inquiries through social media or WhatsApp, a chatbot could be the solution to avoid missing sales opportunities. Click the title and we’ll help you create it.
Mariangeles Leiva Luque
Don't underestimate the power of automation: a well-implemented chatbot can improve your customers' experience and help you scale your business without losing quality in service.
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