🧠 How to Perform a Complete SEO Audit Step by Step

Is your website not showing up on Google as expected? Not seeing growth in organic traffic? You probably need a complete SEO audit. This process helps you identify technical errors, improve your content, and optimize every corner of your site so that Google can find and rank you better.

In this step-by-step guide, we show you how to perform an effective SEO audit, especially if your audience is in Latin America. We'll use free tools and proven techniques that you can apply without being an expert.

✅ 1. Review your website structure

A good structure helps Google understand your content. Check that:

• 👉Your site has a properly generated XML sitemap
• 👉All pages are logically linked (internal structure)
• 👉Navigation is intuitive for users and mobile-friendly

⚙️ 2. Check technical performance

Google values both page speed and mobile experience. Tools like Google PageSpeed Insights or Lighthouse allow you to analyze:

• 👉Real loading time on mobile
• 👉Whether images are optimized
• 👉Compressed and efficiently loaded JS and CSS files

🔍 3. Fix crawl and indexing issues

Log in to Google Search Console and check the following critical points:

• 👉Pages that are not being indexed
• 👉404 errors or broken links
• 👉Misconfigured redirects that may affect user experience

✏️ 4. Optimize content with search intent

It’s not just about having content—it must answer what people are searching for. Review your main pages and ensure that:

• 👉They use relevant keywords with search volume
• 👉The content answers real user questions
• 👉Titles and meta descriptions are attractive and optimized

🧩 5. Check key HTML tags

HTML tags structure your content for Google. Each page should contain:

• 👉A single clear <h1> focused on the main keyword
• 👉Logical use of <h2>, <h3> for content hierarchy
• 👉Unique <title> tags, focused on search intent

📍 6. Evaluate local SEO (if you operate in a specific country or city)

If you have a physical business or serve a specific region, it's essential to work on local SEO. Make sure to:

• 👉Keep Name, Address, and Phone (NAP) consistent across the site
• 👉Create and optimize your Google Business Profile
• 👉Encourage positive local reviews from customers

🔗 7. Conduct a backlink analysis

External links (backlinks) are still a key ranking factor. Use tools like Ahrefs or SEMrush to analyze:

• 👉Who is linking to you and from which type of sites
• 👉Whether there are toxic links you should disavow
• 👉Where you can gain new quality link opportunities

🧾 Conclusion

Conducting a full SEO audit can make the difference between showing up on the first page of Google—or being invisible. The key is to do it regularly, fix the issues, and adapt your strategy to the local market. If your website targets Latin America, optimizing for the region gives you a strong edge over competitors who don’t.

Contact us at hola@wemakeitlab.com

Keywords: SEO audit, technical SEO, website optimization, Google ranking, SEO analysis, technical errors, organic traffic, site structure, SEO Latin America, free SEO tools, content improvement, online visibility, indexing, crawling, page speed.