Marketing
Every website needs an SEO audit
Cristian CabreraMay 13, 2025 | 10 min
A complete SEO audit is the first step to detect errors, opportunities, and boost your visibility on Google.
In this guide, we show you how to do a technical and content SEO audit, with free tools and practical tips for the Latin American market.
This article is aimed at entrepreneurs, business owners, and marketers who want to optimize their website, increase organic traffic, and get ahead of the competition in 2025.
What does a complete SEO audit include?
Here are the key steps to audit your website and improve your ranking:
- Technical review Analyze loading speed, indexing, crawling, and your website's structure. Recommended tools: Google Search Console, PageSpeed Insights, Screaming Frog (free version).
- On-page optimization Check titles, descriptions, headings, keyword usage, and URL structure. Make sure each page has unique and relevant content.
- Content analysis Detect duplicate content, pages with little or outdated text. Improve the quality and depth of your articles to better answer search intent.
- Mobile SEO and user experience Make sure your website is responsive and easy to navigate from any device. Google prioritizes mobile experience in its results.
- Backlinks and authority Analyze incoming and outgoing links. Get quality backlinks and remove toxic links that could harm your ranking.
Why is an SEO audit important in 2025?
SEO is constantly evolving. In 2025, Google prioritizes user experience, speed, and content quality. An audit allows you to detect technical errors, improve your strategy, and sustainably increase organic traffic.
How to measure SEO? Analyze your site's key data: total clicks (how many times users clicked on your results), total impressions (how many times you appeared on Google), average CTR (the percentage of clicks relative to impressions), and average position (your average place in search results). These indicators show you your website's real performance.
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SEO success story for a website
Vallecitos now ranks first in the search engine when you type: tienda outdor berazategui. This was achieved with a combination of local SEO and Google Business.
Cristian Cabrera
Investing in technical and content SEO is the best strategy to grow on Google and attract quality clients in 2025.
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