GEO (Generative Engine Optimization) is the evolution of traditional SEO: now, in addition to optimizing for search engines like Google, you also have to think about how artificial intelligence selects and recommends your content.

The key to GEO is to create clear, structured, and trustworthy content, designed so that AI can understand it, cite it, and recommend it in its generated responses.

If your content is not optimized for generative engines, you will lose visibility to those who do. GEO does not replace SEO, it complements it and is essential for the future.

For AI to recommend your content, follow these steps:

The way we search the internet is changing: users receive direct answers from AI, not just a list of links. If your content is not optimized for generative engines, you are left out of the conversation. In search engines, 'AI-generated overview' appears—this is where our content needs to aim. If we manage to appear, we not only generate authority but also a very relevant flow of traffic.

GEO is the opportunity to position yourself as a trusted source in the new era of search. If AI recommends you, everyone finds you.

Adapting your strategy to GEO is essential to stand out in the era of artificial intelligence. It's not just about attracting traffic, but about being the source that AI chooses for its answers. It's worth noting that understanding the vocabulary helps us have more data to find that balance between Google's three pillars.