![What is a meta description and how to write it well for SEO? [Guide + Free Tools]](/_next/image?url=https%3A%2F%2Fres.cloudinary.com%2Fdgzi8i2ji%2Fimage%2Fupload%2Fque-son-las-meta-description.png&w=3840&q=75)
Marketing
What is a meta description and how to write it well for SEO? [Guide + Free Tools]
Cristian CabreraMay 20, 2025 | 8 min
The meta description is an HTML tag that summarizes the content of a web page. It appears in Google results and, although it doesn't directly affect ranking, it can increase CTR (click-through rate).
Why is it important? An attractive meta description can be the difference between someone clicking on your site or your competitor's.
It's direct marketing from the SERP: a good meta description can improve your clicks without changing your position. Take time to polish them and your traffic will thank you.
What is a meta description? [Quick Definition]
It's a line of text located in the <head> of your site's HTML, which search engines read and usually display. It looks like this: <meta name="description" content="This is a meta description that appears in Google.">
- Use relevant keywords Include the main keyword of the page. Example: meta description SEO, create online store, etc.
- Clearly summarize what the page is about Do it in 150 to 160 characters. Make it direct and attractive.
- Use action verbs E.g.: discover, learn, see, download, compare.
- Avoid duplicates Each page should have its own unique description.
- Test it with SEO tools Such as SEOptimer Meta Tag Generator or Sistrix Snippet Generator.
Common mistakes when writing meta descriptions
One of the most frequent mistakes is copying the same meta description on several pages, which can negatively affect SEO. It's also common to exceed the recommended character limit (160), causing the text to be cut off in search results. Another common error is not including relevant keywords or writing descriptions that are too generic and don't encourage users to click. Finally, forgetting to update the meta description when the page content changes can create inconsistencies and lose opportunities to attract traffic.
![What is a meta description and how to write it well for SEO? [Guide + Free Tools]](/_next/image?url=https%3A%2F%2Fres.cloudinary.com%2Fdgzi8i2ji%2Fimage%2Fupload%2Fv1751209051%2Fagencia-posicionamiento-seo-caso-de-estudio.webp&w=2048&q=75)
A good meta description can increase the CTR (Click Through Rate) of your page in Google results. If your description is attractive and relevant, more people will click your link, even if you're not in the top position. Also, a well-optimized meta description can help you improve your site's average position, as Google interprets that your result is useful for users.
You may also be interested
Success story: Dr Clariá
Labor lawyer in Córdoba who is ranked number 7 when searching: labor lawyer in Córdoba.
Cristian Cabrera
Do you want us to analyze your current metas? Write to us and we'll give you a hand.
Branding✱
Web Development✱
SEO & Blogging✱
Social Media✱
Paid Media✱
Email Marketing✱
Branding✱
Web Development✱
SEO & Blogging✱
Social Media✱
Paid Media✱
Email Marketing✱
Branding✱
Web Development✱
SEO & Blogging✱
Social Media✱
Paid Media✱
Email Marketing
Blogs relacionados
Últimos blogs relacionados
UX: Key SEO Factor
La experiencia del usuario como factor clave en el SEO: Estrategias para mejorar la usabilidad, velocidad de carga y navegación que impactan directamente en el posicionamiento web
Optimize Google Ads: how to boost your campaigns with AI
Descubrí cómo potenciar tus campañas con la IA en Google Ads y aumentar tus conversiones.
SEO in your business
Implementa SEO efectivo en tu negocio: estrategias actualizadas, herramientas esenciales, técnicas de optimización de contenido y análisis de competencia para aumentar visibilidad y conversiones orgánicas
Branding✱
Web Development✱
SEO & Blogging✱
Social Media✱
Paid Media✱
Email Marketing✱
Branding✱
Web Development✱
SEO & Blogging✱
Social Media✱
Paid Media✱
Email Marketing✱
Branding✱
Web Development✱
SEO & Blogging✱
Social Media✱
Paid Media✱
Email Marketing
