Marketing
May 20, 2025
What is a meta description and how to write it well for SEO? [Guide + Free Tools]
The meta description is an HTML tag that summarizes the content of a web page. It appears in Google search results and, although it doesn't directly impact ranking, it does influence the CTR (click-through rate).
Why is it important? Because an attractive meta description can be the difference between someone clicking your site or your competitor's.
📌 What is a meta description? [Quick definition]
It's a line of text located in the <head> of your site's HTML, which search engines read and often display. It looks like this:
<meta name="description" content="This is a meta description that appears in Google.">
🛠️ How to write a meta description in 5 steps
- 1. Use relevant keywords
Include the main keyword of the page. For example: SEO meta description, create online store, etc. - 2. Clearly summarize what the page is about
Do it in 150 to 160 characters. Make it direct and attractive. - 3. Use action verbs
E.g.: discover, learn, see, download, compare. - 4. Avoid duplicates
Each page should have its own unique description. - 5. Test it with SEO tools
Such as SEOptimer Meta Tag Generator or Sistrix Snippet Generator.
🧪 Good meta description examples
- Online store: “Create your online store easily and quickly. Choose your design and start selling today with Tiendanube.”
- Marketing blog: “Learn what a meta description is and how to improve your SEO with examples and free tools.”
- Product landing: “Discover our CRM for entrepreneurs. Try it free for 14 days and organize your sales.”
🔗 Tools to generate automatic meta descriptions
If you want speed or inspiration, these platforms are ideal:
❌ Common mistakes when writing a meta description
- Copying the same text on several pages
- Exceeding 160 characters
- Not including any keyword
- Writing something generic and without context
A good meta description can improve your clicks without changing your position. It's direct marketing from the SERP. Take time to polish them and your traffic will thank you.
Want us to analyze your current metas? Write to us and we'll give you a hand.