Marketing
Never neglect SEO
Mariangeles Leiva Luque LuqueMarch 7, 2025 | 7 min
User experience (UX) has become the key factor for online success. In this article, we explore the keys to SEO in 2025, analyzing how UX and Core Web Vitals are transforming the digital landscape.
For example, instead of focusing only on keyword density, it is now crucial to create content that answers users' questions clearly and concisely, and that is also easy to navigate on any device.
Traditional SEO focused on keywords and links. Currently, Google prioritizes websites that offer an exceptional experience. This means that speed, interactivity, and visual stability are crucial aspects. Search optimization everywhere (SEO) has expanded, covering social networks, AI platforms, and online marketplaces.
Core Web Vitals: the foundation of SEO in 2025
Core Web Vitals are key metrics that evaluate user experience. Largest Contentful Paint (LCP), Interaction to Next Paint (INP), and Cumulative Layout Shift (CLS) are fundamental for SEO in 2025. A fast LCP, low INP, and stable CLS ensure a smooth and satisfying experience for users.
- Mobile optimization: a must With more than 50% of traffic coming from mobile devices, mobile optimization is essential. A website that does not adapt to smartphones will lose visibility and users. That’s why it’s key to ensure our site offers a flawless experience on all devices. A good practice is to use a responsive design that automatically adapts to different screen sizes. It’s also important to optimize images for mobile and use readable fonts on small screens.
- Beyond Google: platform diversification Users search for information on various platforms. TikTok, Reddit, Amazon... each has its own search algorithm. It is vital to optimize content for these platforms and thus expand your reach. For example, on TikTok, it is recommended to create short and engaging videos with relevant hashtags. On Reddit, it’s key to participate in relevant communities and add value to conversations. On Amazon, it’s essential to optimize product descriptions with relevant keywords.
- User intent and niche Understanding user intent is crucial. That’s why we suggest creating content that meets their needs and expectations. Ideally, specialize in a niche and become a reference in your area. A good practice is to conduct keyword research to identify the questions users are asking and create content that answers them. It’s also important to create specialized, high-quality content that demonstrates expertise in the chosen niche.
- The impact of AI and machine learning Artificial intelligence (AI) and machine learning are transforming SEO. It is recommended to use structured data and create high-quality content to stand out in the AI era. For example, you can use schema markup to provide search engines with additional information about your content. It’s also important to create original, well-researched content that answers users’ questions precisely.
The importance of AI in SEO
Artificial intelligence (AI) is revolutionizing SEO in a subtle but profound way. Search engines use AI to better understand user intent and deliver more precise and personalized results. AI-powered tools allow you to analyze trends, optimize content, and automate tasks such as keyword research or text generation. Integrating AI into your SEO strategy helps you anticipate algorithm changes and improve user experience. In 2025, those who adopt AI strategically and subtly will have a key competitive advantage.
The subtle integration of AI in SEO not only optimizes processes, but also allows you to detect opportunities and adapt content to the changing needs of users, thus achieving a more solid and sustainable positioning.
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Do you want to know more about how to optimize your keywords?
Use tools like Google Ads to research which ones have the most searches and less competition. Try different variants in your ads and analyze the results to choose the one that works best for your business.
Mariangeles Leiva Luque Luque
Leave SEO in the hands of those who really know.
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Branding✱
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SEO & Blogging✱
Social Media✱
Paid Media✱
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Web Development✱
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Email Marketing