Marketing
These mistakes can cost you up to 30% of your sales
Cristian CabreraMay 11, 2025 | 8 min
Hot Sale 2025 is the perfect opportunity to boost your online sales, attract new customers, and position your brand.
In this guide, we share the best strategies to prepare your store, avoid the most common mistakes, and make the most of the most important event in Argentine ecommerce.
This article is aimed at entrepreneurs, business owners, and marketers who want to sell more during Hot Sale, improve their customers' experience, and stand out from the competition.
What can't be missing from your Hot Sale strategy?
Essential checklist to get your online store ready and not lose sales:
- Activate your Ads campaigns Activate your Google Ads, Meta Ads, or TikTok Ads campaigns before the event. Segment your audience well, adjust your budget, and prepare attractive ads to capture as much traffic as possible during Hot Sale.
- Prepare your stock and logistics Make sure you have enough inventory of your star products and coordinate shipping logistics in advance. Provide clear delivery times and in-store pickup options if possible.
- Website optimization and speed Check that your site loads quickly, is easy to navigate, and works well on mobile devices. A slow or buggy site can make you lose many sales.
- Clear and real promotions Offer genuine discounts and communicate transparently. Avoid inflating prices before the event: users compare and may lose trust if they detect deception.
- Agile customer service Add fast support channels (WhatsApp, live chat, social media) and prepare answers for frequently asked questions. Good customer service can make the difference.
- Segmented marketing campaigns Plan your email sends, ads, and social media posts in advance. Segment your database and personalize messages to increase conversion.
Common mistakes in Hot Sale
Many businesses lose sales by not anticipating demand, not communicating well, or not preparing their website. Avoid these mistakes and ensure a positive experience for your customers.
How to measure the success of your Hot Sale? Use Google Ads reports to see your campaign performance, check Google Analytics to analyze traffic, conversions, and user behavior on your site, and consult Google Search Console to understand how users arrive from search and which keywords generate the most visits. These reports help you detect what worked and what you can improve for the next event.
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Cristian Cabrera
Investing in good preparation and customer experience is the key to selling more in Hot Sale and building customer loyalty.
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