To improve your landing page conversion, focus on clarity, persuasion, and usability

A conversion is when a user performs the action you expect: it could be buying, filling out a form, scheduling a call, or downloading a resource. A good landing page is designed to guide the visitor toward that specific action.

Many times in our sales funnel we use these landing pages to promote a product or service. This planning helps close a lead, turning them into a client.

We are going to help you create a good landing page. After reading this blog, we want you to go to your website, landing page, or microsite and check all these points.

To improve conversion, you should have some knowledge of structure and layout, but let's start with:

It depends on the industry, but a good average conversion rate is between 3% and 8%. If your landing page is below that range, you need to optimize different aspects: from the message, design, loading speed, to the clarity of your value proposition. Remember that each industry has its own standards, but if you manage to exceed 5% you are already above average in most cases. Analyze your metrics, run A/B tests, and continuously improve to get closer to the best results.

Install Google Analytics and Google Tag Manager. This will allow you to measure the conversion rate, user interaction time on your page, and clicks on CTAs.

We created this high-conversion landing page especially for the MOFU (Middle of the Funnel) strategy when running ad campaigns.