marketing
Black Friday: Growth Marketing Tips to Sell More with Fast Actions
Mariángeles Leiva LuqueNovember 24, 2025 | 6 min
Most businesses try to do everything for Black Friday, but what makes the most impact is doing less—but strategic. For real results, it’s key to activate your customer base, simplify offers, and test quickly. In this guide, we share a growth marketing methodology to maximize sales in less than 48 hours.
Where to start? Black Friday is no event for improvisation: it’s a battle for attention. The secret lies in 3 pillars:
The 3 Pillars for Black Friday Success
- 1. Unique and easy-to-understand offer Define a single attractive discount and apply it only to 3–5 key products if you’re eCommerce. If you sell services, create an entry package with limited spots.
- 2. Landing or minimum channel to convert Place a main banner on your website or store with the discount percentage and end date. For services: create a Google Form or payment link clearly showing the number of slots and delivery time.
- 3. Direct activation to your own base first Send the offer in advance to your frequent customers and subscribers before going public. Use email, WhatsApp, or the social media channels where your customers interact most.
Quick Actions for Products and Services
- For product businesses: • Simple offer: a single discount for a few featured products. • Website/store: prominent main banner. • Logistics: ensure stock and labeling before launching.
- For service businesses: • Reduced package with limited slots. • Minimal landing, like a Google Form or payment link. • Clarify delivery dates after the event.
Growth hacking: Activation and Testing in 48h
- Base activation: Exclusive message to frequent and old customers. Don’t waste time with cold traffic first.
- Fast testing: Do an A/B test of just the subject line or CTA and pick the winner after 4 hours. Be fast, not perfect.
- Generate real FOMO: Use countdown timers, true slot limits, and reminders to stimulate urgency.
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Black Friday isn’t perfection: it’s strategic speed. Activate your base, create real scarcity, and test messages. That’s where growth happens.
Mariángeles Leiva Luque
We transform traditional strategies into intelligent ecosystems, where technology works in favor of the user experience.
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