You can only connect the dots looking backwards.

Steve Jobs

Complete GA4 reference: dimensions, metrics, events and parameters. Search, filter and copy API names.

How to use this reference

  • RECevents recommended by Google based on your business (ecommerce, lead gen, gaming).
  • AUTOcollected automatically with gtag.js or Firebase SDK.
  • ENHactivated from GA4 Admin > Data Streams > Enhanced Measurement (scroll, click, video, etc.).
  • DEPRdeprecated, do not use. Each one indicates its replacement.
  • Click an event to see its parameters and implementation tips.

Ask Claude for help with this reference

Copy these prompts and paste them into Claude, ChatGPT or your favorite AI:

"Tengo un ecommerce en Tiendanube. Que eventos de GA4 deberia implementar via GTM? Dame el dataLayer.push exacto para view_item, add_to_cart, begin_checkout y purchase con los parametros correctos"
"Mi negocio es lead gen (formulario + WhatsApp). Que eventos de GA4 necesito? Explicame generate_lead, qualify_lead y close_convert_lead y como enviarlos con gtag()"
"Quiero verificar que mi GA4 Enhanced Measurement esta bien configurado. Que eventos deberian dispararse automaticamente en mi sitio web y como los verifico en DebugView?"
90 events|123 parameters

Source: Google Analytics Data API reference. Last updated 2026-08-12.

GA4 Reference — Dimensions, metrics, events & parameters | We make it Lab