technologies
If your content is not optimized for generative engines, you will lose visibility to those who do
Cristian CabreraJune 12, 2025 | 8 min
GEO (Generative Engine Optimization) is the evolution of traditional SEO: now, in addition to optimizing for search engines like Google, you also have to think about how artificial intelligence selects and recommends your content.
The key to GEO is to create clear, structured, and trustworthy content, designed so that AI can understand it, cite it, and recommend it in its generated responses.
If your content is not optimized for generative engines, you will lose visibility to those who do. GEO does not replace SEO, it complements it and is essential for the future.
How to optimize your content for GEO?
For AI to recommend your content, follow these steps:
- Answer questions clearly and directly Write as if you were solving a doubt in forums like Quora or Reddit. AI prioritizes concise and useful answers.
- Use reliable data and references Include verifiable and up-to-date sources. AIs value precise and well-documented information.
- Structure your content with subtitles and lists Use H2, H3, tables, and lists to make it easier for AI to extract information.
- Implement schema markup Add structured data (FAQ, HowTo, Article) so generative engines can identify useful snippets.
- Simple and didactic language Prefer clarity and explanation over technicality. AI recommends content that is easy to understand.
Why is GEO important now?
The way we search the internet is changing: users receive direct answers from AI, not just a list of links. If your content is not optimized for generative engines, you are left out of the conversation. In search engines, 'AI-generated overview' appears—this is where our content needs to aim. If we manage to appear, we not only generate authority but also a very relevant flow of traffic.
GEO is the opportunity to position yourself as a trusted source in the new era of search. If AI recommends you, everyone finds you.
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Guide for SEM and SEO
Adapting your strategy to GEO is essential to stand out in the era of artificial intelligence. It's not just about attracting traffic, but about being the source that AI chooses for its answers. It's worth noting that understanding the vocabulary helps us have more data to find that balance between Google's three pillars.
Cristian Cabrera
Start optimizing your content thinking about how AI interprets and recommends it. The future of SEO is generative: if AI cites you, your brand grows.
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