Google Ads
Reaches people already searching for a specific product or service.
See advertising campaigns →Advertise on ChatGPT Ads
We plan, launch and measure your campaigns on OpenAI's new channel, where your customers research before they decide.
ChatGPT Ads Agency
At We Make It Lab we plan and manage ChatGPT Ads campaigns for brands that want to add a new advertising channel and show up right when someone researches, compares and decides what to buy or hire.
We work with a method of strategy, measurement, ads and continuous optimization, and we combine it with Google Ads and Meta Ads when your business needs it.
Format
What would your
ads look like?
The ad is a sponsored card with a headline, description, image and your destination URL. It shows up in conversations related to what you offer, without changing what ChatGPT answers.
Process
How do we manage your
ChatGPT Ads campaigns?
A seven-step process, from strategy to reporting, focused on business results rather than vanity metrics.
- 01
Strategy and goals
We analyze your business, offer, audience, markets and available budget.
- 02
Setup and measurement
We prepare the account, install the pixel and Conversions API, and define which actions count.
- 03
Campaign structure
We organize by product, service, market and goal so we can read what works.
- 04
Context and intent
We identify the conversations where your offer is relevant and describe them for targeting.
- 05
Ads and messaging
We write ads aligned with your offer, user intent and the destination landing page.
- 06
Launch and optimization
We monitor and adjust budget, ads and structure based on real data.
- 07
Measurement and reports
We review traffic, conversions and costs to decide what to keep, change or scale.
Integrated strategy
ChatGPT Ads, Google Ads and Meta Ads
in one strategy
Each platform covers a different moment of the decision. It's not about picking one, but about splitting budget according to where your demand is and what data you have.
Meta Ads
Drives discovery, demand and remarketing on Facebook and Instagram.
See advertising campaigns →ChatGPT Ads
Adds a touchpoint when the user is researching, comparing or evaluating a decision.
Measurement
We measure every conversion,
with no duplicates
We install OpenAI's Measurement Pixel and complement it with the Conversions API from the server. Both send the same event identifier, so Ads Manager counts each form, booking or inquiry only once.
- Events defined for your business: lead, meeting booking, sign-up.
- Browser pixel and server API, deduplicated per event.
- UTMs on every ad so you also see the channel in Google Analytics.
Who it's for
Is it right for your business?
It makes sense if…
- Your customers research or compare before deciding (services, software, education, consumer goods).
- You already have a landing page and a way to measure leads or sales.
- You want to test a new channel with a limited budget and clear stop rules.
Better to wait if…
- You don't track conversions on your site yet.
- Your industry is restricted on the platform (for example finance, gambling or alcohol).
- You expect immediate volume: the channel is new and there are no solid benchmarks yet.
FAQ
Frequently asked
questions
What is ChatGPT Ads?
It's OpenAI's advertising platform: sponsored ads shown inside ChatGPT, separate from answers and clearly identified.
Do ads change ChatGPT's answers?
No. Ads are separate from the answer and labeled as sponsored. They don't influence what the assistant replies.
Does it work with keywords?
Not like Google Ads. Targeting is based on the context and intent of the conversation, which we describe for each ad group, plus country.
How much does it cost?
There's no single amount: it depends on market, goal, competition and audience. OpenAI doesn't publish a fixed rate card, so we set up a test with a limited budget and stop criteria before scaling.
How are conversions measured?
With OpenAI's pixel in the browser and the Conversions API from the server, for actions like forms, bookings, sign-ups or purchases.
Should it be used with Google Ads and Meta Ads?
It depends on the business. Each platform covers a different moment and intent, and we define the budget split with the data you have.
Is it available in every country?
Not everywhere. OpenAI is rolling it out gradually; in October 2026 it announced an expansion to more Latin American countries, including Argentina. We check availability for your market before starting.
Who sees the ads?
Users on ChatGPT's Free and Go plans. People on higher paid plans don't see ads.
