Essevita — Paid media campaigns for financial lead generation
Paid Media
Location:
San Martín, Buenos Aires, Argentina
Challenge:
Generating a steady flow of credit applications for an independent lender
Strategy Solution:
We implemented Meta Ads and Google Ads campaigns targeted at people without traditional bank access, interested in personal loans from $200k to $500k and no-card appliance financing. Continuous measurement and optimization system with a custom dashboard, monitoring cost per application and advertising ROI to maximize the return on every dollar invested.
