Challenge
Essevita, an independent finance company, needed to generate a steady flow of credit applications from people without traditional bank access.
Many of these people have no credit card and no banking relationship that would give them access to a loan or appliance financing. For a lender new to the market, the challenge was reaching this audience with a clear offer and convincing people looking for credit that they could qualify.
Without a steady volume of applications, growth depended on isolated spikes. Acquisition had to be predictable and measurable, with a cost per application that made sense for the business.
Strategy & Solution
We ran Meta Ads and Google Ads campaigns segmented to attract people interested in personal loans from $200k to $500k and card-free appliance financing. Each campaign focused on a specific need, so the message reached people who could actually qualify.
We set up a measurement and continuous optimization system with a custom dashboard that tracks cost per application and advertising ROI. Using that data, we adjusted targeting, messaging and budget on a regular basis to maximize the return on every dollar invested.
The result is acquisition that holds up over time: applications arriving on a steady basis and a clear view of which campaigns bring the most volume at the lowest cost.
