Challenge
Estudio Liberty & Asociados, specialized in estate succession, needed to attract potential clients in a scalable and measurable way.
Moreover, people looking for inheritance services are often going through a delicate moment: they need quick guidance, trust and clear answers about timelines, steps and costs. A generic website is not enough to convert someone making an important decision about their family and their estate.
On top of that came the measurement challenge. Without clear data on which campaigns brought real inquiries, every dollar spent on advertising was a bet. The firm needed to know exactly what each lead cost and which ones ended up converting.
Strategy & Solution
We designed and implemented a high-conversion landing page together with Paid Media campaigns targeting estate succession services. Every inquiry is automatically sent to a CRM, from the ad to lead management.
We set up Google Analytics and conversions to measure in real time the cost per lead, conversion rate and ROI of each campaign. Continuous optimization with real data made it possible to attract quality clients in a scalable way.
We designed the landing journey to make getting in touch simple: a clear message in the first block, the service benefits in plain view and contact points available at all times, including on mobile. Someone arriving from an ad quickly understands what is offered and how to take the first step.
Every inquiry flows into the CRM, from the ad to lead management. This lets the firm follow each contact, know where it came from and focus on the cases that move forward, instead of relying on loose messages or manual follow-ups.
