Challenge
Metalúrgica Fornara works in metal structure fabrication, precision machining, welding and industrial assembly. Until then it had no website. Clients found it through referrals and direct contacts, and there was no place to showcase its production capacity, its services or its completed work.
The challenge was to start from scratch with a presence that conveyed the seriousness of an industrial company: precision, capacity and reliability. At the same time, visits had to turn into concrete inquiries, because in this sector every job starts with a quote request.
The audience is technical and demanding: engineers, purchasing managers and contractors looking for reliable suppliers for structures, machining and assembly. They needed to find quickly which service covers their need and how to request a quote, without having to call to find out.
Strategy & Solution
We designed a site with the same solidity the company has on the shop floor. The homepage leads with the main message, "Custom steel solutions for your industry", and offers two clear paths: request a quote or browse the services.
We organized the offer into four services: structure fabrication, precision machining, welding and industrial assembly. Each has its own section with a concrete description of what the company does and direct access to get in touch.
Every page leads to action. Quote request buttons appear on the homepage and in each service, and a closing banner invites visitors to contact the team on WhatsApp. Anyone who has already decided does not have to look for how to get in touch.
The result is a digital storefront for a company that did not have one: a site that shows its capacity, organizes its offer and turns visits into quote requests.
