Challenge
RenderIQ, an artificial intelligence platform for architectural renders, needed to turn visits into qualified leads without losing interested people along the way.
Its audience is diverse: architecture firms, architects, interior designers and students are looking for different things. A render service, a course or a masterclass answer different needs and budgets, and the sales team could not give all of them the same priority.
Without stage-based follow-up, many prospects went unanswered or received messages that didn't match their decision moment.
Strategy & Solution
We built a complete website with a high-conversion landing page presenting the platform, with information on services, courses, events and use cases. Every visitor finds their path based on what they need: a render, a training or an event.
We implemented an AI agent with RAG (Retrieval Augmented Generation) that automatically qualifies every lead who signs up, analyzing their answers, behavior and data. Each lead enters the CRM with a score and a priority (high, medium or low) based on their profile and interest: render service, course or masterclass.
We designed automated email marketing sequences by funnel stage: discover, consider and decide. Each stage has its own message, from the platform welcome to the masterclass invitation, so the sales team can focus on the leads most ready to buy.
