GPT by Category
Multi-template version. Pick your business model and fill in the cost structure: each model has its own way of getting to the true CPA.
Step 1 | Cost structure
Ecommerce (physical product)
Direct online sales with margin on a physical product. GPT = Gross margin (effective price − COGS − shipping − other) − true CPA.
| Category | List price ($) | % Cash/transfer discount | % COGS (merchandise) | % Shipping/fulfillment | % Other costs (payment processing, etc.) | |
|---|---|---|---|---|---|---|
Step 2 | Actual Meta Ads / business data
Spend and actual results by category
Fill in directly from Ads Manager and from your CRM/closed-sales records for the period being audited.
| Category | Ad spend for the period ($) | Purchases | True CPA (auto) |
|---|---|---|---|
| Category A | $0 | ||
| Category B | $0 |
Results
GPT (Gross Profit per Transaction) by category
GPT = Net Effective price − true CPA. Traffic light: GPT ≥ 15% of the reference | GPT positive but below 15% | GPT negative.
| Category | Effective price | Net margin/profit | True CPA | GPT $ | GPT % | Traffic light |
|---|---|---|---|---|---|---|
| Category A | $0 | $0 | $0 | $0 | 0% | Red - loss |
| Category B | $0 | $0 | $0 | $0 | 0% | Red - loss |
Simple average GPT
$0
Average across categories, not weighted by volume
Volume-weighted GPT
- no data
Enter the business data above to enable it
Most profitable category
Category A
GPT 0%
Highest-risk category
Category A
GPT 0%
