New pricing Oct 2026

WhatsApp Business
Pricing Calculator

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Setup

Your WhatsApp setup

You pay AI separately + Meta delivery

Meta rate: US$ 0.03 / message

Volume

How many conversations per month?

02,5005,0007,50010,000
1102030

Meta charges every message you send. A simple inquiry usually takes 4–5; a complex one, 10 or more.

30%
0%25%50%75%100%

Click-to-WhatsApp Ads or Facebook button: delivery stays free for 72h.

Context

What's changing and when

Today (before Oct 2026)
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August 1, 2026
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October 1, 2026
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✅
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1,000 free messages/month per number. Charged from the 1,001st.
1️⃣
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No volume discount for service messages.
Comparison

Service vs Meta Business Agent (10,000 msgs, Brazil)

Service (simple)Service (complex)Meta Business Agent
AI cost / msg~2¢~9¢~4-5¢ (included)
Meta delivery / msg0.68¢0.68¢included
Total / msg~2-3¢~9-10¢~4-5¢
Total 10k msgs~$268~$968~$400-500
What you'll pay Meta
Platform: GoHighLevel · AI / Bots
US$ 19.50
per month
US$ 234.00 / year
Total messages2,500
Free from ads (72h)−750
Free monthly (1,000/mo)−1,000
Billed messages750
Rate (🇦🇷 Argentina)US$ 0.03 / msg
whatsappCalculator.aiWarning GHL charges separately for Conversation AI / Workflow AI.
Official Meta service/utility rate, effective Oct 1, 2026.
We make it Lab · Source: Meta Business Platform Pricing
WhatsApp Business Pricing Calculator 2026 | We make it Lab