New pricing Oct 2026
WhatsApp Business
Pricing Calculator
Starting October 1, 2026, Meta charges per message sent (no longer per conversation). Calculate how much you'll pay based on your volume, country, and platform.
Setup
Your WhatsApp setup
You pay for AI separately + Meta delivery
Meta rate: US$ 0.0260 / message
Volume
How many conversations per month?
What you'll pay Meta
Platform: GoHighLevel · AI / Bots
US$ 19.50
per month
US$ 234.00 / year
Total messages2,500
Free from ads (72h)−750
Free monthly (1,000/mo)−1,000
Billed messages750
Rate (🇦🇷 Argentina)US$ 0.0260 / message
Note: this only covers Meta's charges. If you use AI/bots (GoHighLevel), you pay twice: the AI provider and Meta. GHL charges separately for Conversation AI / Workflow AI.
Official Meta service/utility rate, effective October 1, 2026.
Context
What's changing and when
Until September 30, 2026
Service messages (replies to users) were free. Only templates were charged.
August 1, 2026
Meta Business Agent (Meta's AI) starts being charged: $2.00 USD / 1M tokens (~4-5¢/msg).
October 1, 2026
Service messages are charged per message, at the same rate as utility/authentication.
✅
Conversations from ads: delivery free for 72h.
🆕
1,000 free messages per month per number. Charged from message 1,001 onward.
1️⃣
Single charge per message. Service or Meta Agent, never both.
📊
No volume discount for service messages.
Comparison
Service vs Meta Business Agent (10,000 msgs, Brazil)
| Service (simple) | Service (complex) | Meta Business Agent | |
|---|---|---|---|
| AI cost / msg | ~2¢ | ~9¢ | ~4-5¢ (included) |
| Meta delivery / msg | 0.68¢ | 0.68¢ | included |
| Total / msg | ~2-3¢ | ~9-10¢ | ~4-5¢ |
| Total 10k msgs | ~$268 | ~$968 | ~$400-500 |
