marketing
They're fine to use, but you need to know when and have criteria since you can increase CPC without getting good results
Cristian CabreraAugust 31, 2025 | 9 min
Performance Max (PMax) is the most automated campaign type in Google Ads. It uses machine learning to show your ads across all Google channels —YouTube, Display, Search, Discover, Gmail, and Maps— from a single configuration, maximizing results based on your conversion objectives.
What is a Performance Max campaign?
Performance Max is a fully automated campaign that leverages your account data to optimize your ads in real time across all Google channels. The system chooses audiences, placements, creatives, and bids automatically, always seeking to maximize conversions or conversion value.
When is it convenient to use Performance Max?
This type of campaign is ideal when:
- 1. You want multichannel visibility: PMax combines all Google channels into a single campaign.
- 2. You already have conversion data: It works better if your account already has reliable conversion history.
- 3. You're looking for total automation: Let AI adjust bids, creatives, and targeting for you.
- 4. You sell scalable products or services: Ideal for eCommerce, lead generation, or services with broad reach.
Advantages of using Performance Max
These are the reasons why more and more businesses choose it:
- Total coverage: Your ads appear across all Google channels without needing to set up separate campaigns.
- Goal-based optimization: The campaign automatically adjusts to your conversion or ROAS objective.
- Simpler reporting: You see global performance without having to analyze each campaign type separately.
- Real scalability: The more data it has, the better it performs. Ideal for growing without complications.
You might be interested
Want to implement it?
Performance Max is very powerful, but it also needs a good foundation: well-configured conversions, quality creatives, and clear objectives. If you want to take your campaigns to the next level without worrying about every adjustment, this type of campaign can be your ally.
Cristian Cabrera
Not all accounts are ready to use Performance Max. If you're just starting out or don't have enough conversion history, it's better to scale with traditional campaigns first. But if you already have data, it's time to let automation work for you.
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