Nexa Soluciones

Challenge

Nexa wanted to start selling its interlocking flooring (Rejilla, Ciego Moneda and Ciego Trama) online, but had no brand, visual identity, prior advertising, CRM or any digital tools. The brand had to be created from zero.

With no campaign or data history, every brand, advertising and sales decision had to be made from scratch and measured from day one. That is why measurement was part of the project from the start.

The website did not help. The only call to action was to write on WhatsApp, and in conversations that did not end in a sale, the first human reply took too long.

Strategy & Solution

We worked with Nexa from zero: branding, visual identity, key visual and brand positioning. On that base we built the website with the full catalog of every line, a product page for each one, and Getnet checkout with interest-free installments, synced with Google Merchant Center and Meta.

We moved all follow-up into GoHighLevel as the CRM: every contact, opportunity and conversation lives in one pipeline. We added an AI agent and a WhatsApp bot that answers questions, gives prices, follows up outside business hours and sends the payment link when the customer asks for it.

We measured from the start. We made the lead qualification the main conversion and sent the sales closed in GoHighLevel to Google Ads and Meta as offline conversions. The negative keyword list grew steadily so we stop paying for clicks that do not buy.

We launched Search and Performance Max campaigns using the Merchant Center catalog. After the optimization, the cost per inquiry dropped by more than 50% and Search CPA dropped by about 40%.

To capture organic search we published a blog, expanded the sitemap and added structured FAQs for search engines.

We added a chat assistant on the website and a color visualizer that helps customers choose before asking for a quote, so they reach WhatsApp with a clearer decision.