Challenge
A company needed to communicate an internal corporate event in Brazil and keep all participants informed in real time.
The event also had to feel organized from day one. Every participant needed to know when each activity starts, where it takes place and what to bring, without having to ask the organizers or search through scattered messages.
The challenge was twofold: inform a large group of people and, at the same time, stay in touch with each one individually. A mass message is not enough for every participant to feel the communication is meant for them.
Strategy & Solution
We created a modern website for the event, with detailed information, a full agenda, an interactive venue map, weather, a photo gallery and a registration system for participants.
We implemented WhatsApp automations that send personalized messages to each participant upon registration, with reminders, agenda updates and important details, plus notifications during the day of the event.
We designed the website as the central hub of the event: the agenda, the map, the weather and the photo gallery live in one place, accessible from mobile. Participants find all the information without depending on message threads or shared documents.
WhatsApp messages are triggered by the moment of the event: a confirmation on registration, reminders beforehand, agenda changes and notices during the day. Each message is personalized with the participant name and the information that applies to them.
