Nuvemshop or Shopify in Brazil: real costs in reais, fees, and when to choose each one

Nuvemshop or Shopify is the question of anyone who already sells and wants an own store that can keep growing. Both work well; the difference lies in the total cost for your volume, payment methods, integration with marketplaces, and where you want to sell. In this comparison you can see the official prices in reais of both platforms (checked on 11/11/2026), what each one charges per sale, the drawbacks on each side, and a simple criterion for deciding.

A candid note: most of the comparisons that show up on Google for this search are written by Nuvemshop itself. Here we use each platform's official pages and point out when a data point comes from an interested source.

The short answer

• Choose Nuvemshop if you mainly sell in Brazil, want to start with no monthly fee or a low one, and want payments, Pix, and shipping integrated in one place.
• Choose Shopify if you plan to sell to other countries, need a large app ecosystem or B2B features, or need checkout customization from the Plus plan.
• If in doubt, run the numbers: fixed cost plus cost per sale, using your real revenue. For most stores that sell only in Brazil, the difference in monthly fee favors Nuvemshop.

Price comparison in reais (11/11/2026)

Sources: Nuvemshop plans and prices and Shopify Brazil prices. On Nuvemshop, the annual plan costs about 15 % less (Essencial R$ 59, Impulso R$ 139, Escala R$ 382 per month). Shopify offers 3 free days and then R$ 5 per month for 3 months; Nuvemshop gives 7 days of trial on the paid plans.

Notice that at the advanced tier the gap is large: R$ 449 versus R$ 1,999 per month. At the basic tier, the difference is R$ 30.

What each one charges per sale

Nuvemshop

• With Nuvem Pago: there is no per-sale fee. You pay a processing rate: on credit card with payout in 30 days, from 4.69 % (Começo) down to 3.29 % (Escala), plus R$ 0.35 per transaction; Pix at 0.99 % and boleto at R$ 2.39 on all plans, according to the Nuvem Pago fee table.
• With another gateway: a per-sale fee of 2 % on Essencial, 1 % on Impulso, and 0.7 % on Escala, on top of whatever your gateway charges.

Shopify

• The Shopify Brazil pricing page says that card rates and the fees for using third-party payment providers vary by plan, without publishing the percentages.
• The Nuvemshop comparison page, which is a competitor and uses prices in dollars, states that the third-party payment fee is 2 % on Basic, 1 % on Grow, 0.6 % on Advanced, and 0.2 % on Plus. Confirm these values in your Shopify admin before deciding: we did not find this data on an official Shopify page in Portuguese.
• Marketplaces: Shopify syncs 50 marketplace orders per month at no cost; above that it charges 1 %, capped at USD 99 per month. If you sell a lot on Mercado Libre or other marketplaces through your store, add that cost.

For Nuvemshop, the detailed math on when to move up a plan is in our guide to Nuvemshop plans.

Drawbacks of each

Nuvemshop

• Inconsistencies on its own pricing page: on the Começo plan, one section says there is no commission on other payment methods, while the comparison table says 2 %. It is worth confirming in your admin.
• Features by plan: access to source code only starts at Impulso; team and permission controls only on Escala.
• Regional focus: the platform operates in Brazil and Latin America. If your plan is to sell to Europe or the United States in several currencies, check first which features and apps Nuvemshop offers for that.

Shopify

• Higher monthly fees in reais at every comparable tier, and no free plan.
• Per-sale fees that are not very transparent on the Brazilian pricing page.
• Apps and exchange rates: check the billing currency of each app in the Shopify App Store. If an app charges in dollars, the cost changes with the exchange rate, and international cards may be subject to IOF tax.
• Plus in dollars: the plan for large operations starts at USD 2,300 per month.

When to choose each one

If you already have a store and are thinking about migrating

Changing platforms affects what you already sell. Before migrating:

1. Map the URLs of products and categories, and prepare 301 redirects to the new ones.
2. Keep SKUs and barcodes the same, so you do not lose the history of your ad catalogs.
3. Set up measurement again: Meta pixel, Google Ads conversions, and GA4 before the first day of sales.
4. Review the technical SEO of the new store. Our e-commerce SEO guide was written for Tiendanube, the same platform that is called Nuvemshop in Brazil.

Conclusion

For a brand that sells only in Brazil, Nuvemshop usually covers the essentials with a lower fixed cost and integrated payments. Shopify makes sense when the plan is to sell outside the country or when you need its ecosystem and the Plus features. In any case, the platform does not bring customers: growth comes from traffic, repeat purchases, and reducing your dependence on marketplaces. If you sell on Mercado Libre, see how to calculate your real margin on a marketplace (the examples are from Argentina, but the logic is the same).

At We make it Lab, we help stores that already sell grow their own channel: store development and migration, ads on Google and Meta, email, and CRM. If you want to decide the platform with your own numbers, get in touch.

Sources consulted

• Shopify Brazil: prices (checked 11/11/2026)
• Nuvemshop: plans and prices (checked 11/11/2026)
• Nuvemshop Help Center: Nuvem Pago rates and fees (updated 23/07/2026)
• Nuvemshop: Nuvemshop or Shopify comparison (interested source, checked 11/11/2026)