Comparing Nuvemshop plans by the monthly fee alone is the most common mistake for anyone already selling online. The real cost has three parts: the plan price, the per-sale fee (when you don't use Nuvem Pago) and the processing fee on each payment. In this guide you'll see the official Nuvemshop plan prices checked on November 11, 2026, what is charged on top of the monthly fee, the math to know at what revenue it makes sense to upgrade, and what no plan solves.
The short answer
- Começo (free): to validate the product. It has no monthly fee, but it has the highest Nuvem Pago card rate.
- Essencial (R$ 69 per month): for a brand that has started selling every month and wants a professional layout and more payment methods.
- Impulso (R$ 164 per month): starts to pay off when card volume or sales through another gateway grow, or when you need bulk actions, source code and WhatsApp support.
- Escala (R$ 449 per month) and Next (on request): for large operations, with a team, more distribution centers and phone support.
If you charge everything through Nuvem Pago, you pay no per-sale fee and the choice depends on card rates and features. If you charge through another gateway, the per-sale fee weighs more than the monthly fee from a low revenue level. The calculations are further down.
Nuvemshop plan prices (checked on November 11, 2026)
Values from the official Nuvemshop plans and pricing page:
| Plan |
Monthly |
Annual (equivalent per month) |
Per-sale fee with other methods |
Nuvem Pago, credit card (30-day payout) |
| Começo |
Free |
Free |
2% in the comparison table |
4.69% |
| Essencial |
R$ 69 |
R$ 59 (R$ 704 per year) |
2% |
4.19% |
| Impulso |
R$ 164 |
R$ 139 (R$ 1,673 per year) |
1% |
3.69% |
| Escala |
R$ 449 |
R$ 382 (R$ 4,580 per year) |
0.7% |
3.29% |
| Next |
On request |
On request |
On request |
Special conditions |
Three notes before using the table:
- The annual discount applies to card payments in a single installment, according to the same page.
- The page does not say whether the values include taxes.
- The Começo plan has an inconsistency on the page itself: the fees section shows there is no commission for other methods, while the comparison table lists 2%. Confirm it in your store panel (Store name > Planos) before deciding.
All plans have unlimited products and sales. The paid plans come with a 7-day trial.
What is charged on top of the monthly fee
Per-sale fee
According to the Nuvemshop Help Center (updated May 7, 2026), the fee is charged on the total order value, once per sale and not per item, and is calculated on completed sales with confirmed payment in the last 30 days. Sales through Nuvem Pago, rejected payments, test orders and cancellations before shipping within the same month are not included. Chargebacks and manual orders are included.
Nuvem Pago fees
Nuvem Pago does not charge a per-sale fee, but each payment has a processing cost. According to the Nuvem Pago fee table (updated July 23, 2026):
- Credit card: depends on the plan and the payout term. To receive in 30 days: 4.69% on Começo, 4.19% on Essencial, 3.69% on Impulso and 3.29% on Escala. Receiving in 14 or 2 days costs more. All values carry an extra R$ 0.35 per transaction.
- Pix: 0.99% on all plans, with immediate payout.
- Boleto: R$ 2.39 per transaction on all plans.
In short: with Nuvem Pago, the plan only changes the cost of card sales. Pix and boleto cost the same on any plan.
Nuvem Chat
If you handle WhatsApp or Instagram DM conversations with Nuvem Chat, the price per conversation also drops with the plan: R$ 1.50 on Começo, R$ 1.20 on Essencial, R$ 0.95 on Impulso, R$ 0.80 on Escala and R$ 0.70 on Next. With a thousand conversations per month, the gap between Essencial and Impulso is already R$ 250, more than the difference in monthly fee.
Which plan to choose: the break-even math
The rule is simple: a more expensive plan pays off when the fee savings exceed the difference in monthly fee. Using the monthly prices as of November 11, 2026:
If you charge through another gateway (per-sale fee):
| Change |
Monthly fee difference |
Fee difference |
Pays off from |
| Essencial to Impulso |
R$ 95 |
1 point |
R$ 9,500 per month sold with other methods |
| Impulso to Escala |
R$ 285 |
0.3 points |
R$ 95,000 per month sold with other methods |
If you charge through Nuvem Pago (credit card, 30-day payout):
| Change |
Monthly fee difference |
Rate difference |
Pays off from |
| Começo to Essencial |
R$ 69 |
0.5 points |
R$ 13,800 per month on card |
| Essencial to Impulso |
R$ 95 |
0.5 points |
R$ 19,000 per month on card |
| Impulso to Escala |
R$ 285 |
0.4 points |
R$ 71,250 per month on card |
Formula to redo the math with your numbers: monthly fee difference divided by rate difference. On the annual plan the monthly fee difference is smaller, so the break-even point drops.
Hypothetical example: a store with R$ 30,000 in monthly sales through Nuvem Pago, with 60% on card (R$ 18,000) and 40% on Pix. On Essencial it pays R$ 69 + R$ 754 in card fees = R$ 823. On Impulso, R$ 164 + R$ 664 = R$ 828. They practically tie, because card volume is close to R$ 19,000. The decision then comes down to features (bulk actions, source code, WhatsApp support). Pix costs the same on both.
What changes between plans besides price
- Layouts and code: Começo has a standard layout; from Essencial, more than 70 layouts; access to the source code starts on Impulso.
- Artificial intelligence: 30 uses per month on Essencial, 150 on Impulso and unlimited on Escala.
- Distribution centers: 1 on Começo and Essencial, 2 on Impulso, 3 on Escala and unlimited on Next.
- Support: help center and email on Essencial, WhatsApp from Impulso, phone on Escala, account manager on Next.
- Team: team and permissions control appears on Escala.
What no plan includes
No Nuvemshop plan brings visits. The platform handles the store, payments and shipping; buyers arrive through SEO, Google and Meta ads, social media, marketplaces and the customer base you build. It also doesn't include the repurchase strategy: email, WhatsApp and CRM so that people who bought once come back to buy again.
If you also sell on Mercado Libre, it's worth comparing the cost of each channel. Our guide on real margin on Mercado Libre covers the formula (the examples are from Argentina, but the math is the same). And if you're still choosing between platforms, see Nuvemshop or Shopify in Brazil.
Conclusion
The right Nuvemshop plan is the one that gives the lowest total cost for your volume and payment method, without slowing down operations. With Nuvem Pago, look at how much you sell by card; with another gateway, look at the per-sale fee. What no plan solves is where the traffic comes from and how the customer comes back.
At We make it Lab we help brands that already sell grow their own channel: store development, Google and Meta ads, SEO, email and CRM. For your store's SEO, see our e-commerce SEO guide, written for Tiendanube, the same platform that is called Nuvemshop in Brazil. If you want to review your plan and your store structure with us, get in touch.
Sources consulted
